In what’s been dubbed “The Kate Effect,” the former Kate Middleton and Duchess of Cambridge has been making tsunami-sized waves as a trendsetting phenomenon wherever she goes. Entire websites have appeared, including WhatKateWore.com, to chronicle her every ensemble and jewelry item, so that fans can go out and immediately purchase the exact same items en masse. And purchase they do: items have sold out in mere hours after being spotted on the Duchess.
Her apparent fondness for pearls has thusly affected, in no small portion, the pearl buying market. Pearls are a well-known staple of Buckingham Palace, championed previously as a signature style of the reigning Queen Elizabeth II. Kate has appropriately taken up the torch, but has put her own fresh and modern spin on the look...and thus was born a new generation of pearl enthusiasts.
Perhaps most notably, Kate has commonly been seen donning a pair of baroque pearl earring drops by Annoushka; a pair that was recently seen on her during her first appearance back in the social sphere following the announcement of her second pregnancy following the royal babe George. Only months before, she was seen sporting her Annoushka pearls during her diplomatic jaunt to the South Pacific with Prince William.
It’s a well-known fact that she is in the habit of supporting local merchants and businesses while in foreign countries, and her stay in New Zealand was no exception. She gave local design company Tory & Ko an unexpected boost by acquiring four items that involved approximately £3,000 worth of diamonds and pearls. One pair of earrings that she bought feature a large cultured pearl worth £1,500 alone.
“We really can’t believe it, it’s a real honor” says Kristin O’Brien from Tory and Ko. The number of visits accumulated by the company’s website have increased exponentially since her visit, thanks to the great success of “The Kate Effect,” and we see that this trend of trendsetting has only just begun for her. What will Kate wear next, we wonder?